adidas 
Be The Difference
X and Ace Boot Launch
 

To launch the new adidas X and Ace football boot, we shot multiple athletes in a global campaign across PR and social. We divided the athletes into two categories; X as chaos where the art direction having a darker, intense and chaotic feel and a colour palette of red, and Ace as control, where the art direction was calmer, cooler and more controlled with a colour palette of blue. We then made a toolkit for social and PR, across portrait, action and still life photography.

 

Photography by Adam Pretty

Still Life Photography by Harrison

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