adidas
Ultraboost X Launch
San Francisco

For the launch of the adidas Ultraboost X running shoe, we staged a stunt in San Francisco, by following 100 female running influencers on a run to key locations across the city. We shot the journey as an instagram takeover posted at the time of the event, as well as PR imagery. I was involved from the very early planning, working closely with a local photographer, to shoot attendance and retouching and posting live, as well as design of all PR graphic material.

Photography; Ryan Young

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