Kite Eyewear
Branding and Content Art Direction and Design
 

At Kite Eyewear, I led the visual output of the whole brand. This was across print, digital, social, instore and OOH. The work was varied - from art directing lifestyle, in-store and video shoots, to art directing all printed products such as catalogues, lookbooks, visual merchandise and social.  I developed their social visual language and had an integral part in redesigning the website. I was also integral in launching the flagship store, working on all designed material from in-store signage and packaging, to catalogues and social assets.