Tommy Hilfiger x Looney Tunes 
Collaboration Launch
 

We were challenged with launching a campaign for the collaboration between Tommy Hilfiger and Looney Tunes. We tapped into the idea of watching cartoons at breakfast time, and built a lounge with an oversized tv, sofa and breakfast props to play with scale and make Joy Crookes and Jesse James Solomon, musicians and our subjects, appear as children. We then shot the whole range as video interviews, look books and a huge PR toolkit as well as BTS photography, creating a vibrate, dynamic and humorous campaign aligning to both brands visual aesthetic. This was then launched across all of Tommy Hilfiger’s global channels, retail in stores and other media channels globally.     

 

Hero photography and film; Jack Bridgland

BTS photography; Mike Palmer