YouTube
Made For you

YouTube’s Made For You campaign was a fully integrated roll-out across social, digital and OOH across the whole of London. We championed a select group of YouTube stars, by highlighting their success through their fanbase using a typographic background of fans messaging and a simple YouTube logo as a prop for them to interact with. Working very closely with a photographer and videographer we shot stills and video for large billboards, digital escalator display screens, Underground takeovers, newspaper ads, large digital screens in stations and bus wraps.

Photography and Film: Tom Van Shelven
Illustration and Typography: Tobias Hall